On September 26, 2016 Clear Capital Advisors hosted its inaugural RevGen Forum featuring Facebook at the W Hotel in Los Angeles. Facebook’s Frank Lee led a lively discussion on tools used by FB’s most successful marketing partners, followed by a fireside chat with one of them – Dollar Shave Club.

Key takeaways:

  • Customers are on mobile – smart marketers utilize all the tools to reach them on their devices.
  • There is no set playbook to reach the customer anymore. Each audience is unique as is the right creative to catch their attention. Utilizing all tools at your disposal, though with the wrong creative, will unfortunately lead to disappointing results.
  • Consider using Facebook Blueprint, a set of eLearning modules, if you have creative solidified and don’t know how to launch a marketing campaign on FB (www.facebook.com/blueprint).
  • Facebook has a tremendous 3rd party ecosystem full of experts for hire to manage your social marketing.
  • See the full recap of the event here.