March 31, 2016 — Blackhawk Network announced that it has acquired extrameasures, a prepaid consumer promotions and incentives company. Through its customized rebate programs, extrameasures offers Visa prepaid cards and private label merchant-specific reward and gift cards with a proprietary platform to help businesses drive consumer acquisition, engagement and loyalty. The acquisition will broaden the reach of Blackhawk’s already extensive incentive and engagement business.
“Extrameasures’ corporate incentive programs are complementary to our incentives portfolio and will enhance Blackhawk’s leadership position in both the corporate and the consumer promotions markets,” said Talbott Roche, Blackhawk Network’s CEO and president. “Additionally, the extrameasures acquisition furthers our ability to provide innovative prepaid products, solutions and technology to meet the needs of corporations who want to incent and reward their consumers.”
In 2015, Blackhawk launched a new incentives division, Blackhawk Engagement Solutions, which is a leading global provider of customized incentive and engagement solutions for consumer promotions, employee rewards and recognition, and indirect sales channels. This division is the result of Blackhawk’s acquisitions of incentives providers: Parago, InteliSpend, CardLab and Incentec Solutions. Last year, Blackhawk also acquired Achievers, a leading provider of employee recognition and rewards solutions designed to help companies increase employee engagement.
The acquisition of extrameasures will enhance the existing client portfolio of Blackhawk’s incentive business and provide opportunities for new product distribution at retail.
“We are excited to be a part of Blackhawk,” said Jan Steinert, CEO of extrameasures. “By joining our customized reward, rebate and prepaid programs with Blackhawk’s industry leading incentive solutions and capabilities for scale and scope, we are confident that our customers and partners will benefit greatly.”
Clear Capital Advisors served as exclusive financial advisor to 888.ExtraMoney.com LLC (extrameasures) in the transaction.